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As more health care is delivered in
the community, the home care industry is increasingly
turning to communications technologies to meet this
demand. Telehealth, the practice of providing health
care services to people who are distant from the
provider using telecommunications and information
technologies, can provide services such as client care,
consultations and education . Advocates of telehealth note that this mode of
health care delivery offers many potential benefits such
as:
- Meeting the needs of underserved
populations
- Building providers and patients’
knowledge and reducing rural isolation
- Decreasing trips by providers and
patients
- Decreasing patient
transfers
- Reducing acute healthcare
utilization costs for chronically ill
patients
- Improving access to
care
- Positively impacting productivity
of home health care
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Nurses are vital members of the telehealth delivery
team and many futurists view telenursing as an emerging role
in nursing practice. One such futurist is Dr. Loretta
Schlachta-Fairchild, who along with partner Jo Ann Klein, has
founded a telehealth company called iTelehealth Inc. Partners
at iTelehealth describe the company as a multi-industry
connector whose mission is to develop processes, services,
structures, and resources in telehealth, with a focus on
alternative care sites including home care, assisted living,
nursing homes, and disease management.
Healthnet spoke with Dr. Fairchild at the Frederick,
Maryland-based company to learn more about her views on the
future of telehealth and its influence on nursing
practice.
Healthnet: Tell our readers about your
background in telehealth and how you first became interested
in the field.
Dr. Fairchild: Coming from an Intensive Care
Background, I tend to suffer from “technolust” – a fascination
with monitors, sensors, gizmo’s – in short, devices that
facilitate and improve the care of patients. During a career
in military nursing, I volunteered to serve as nursing advisor
to what was then the first Military Telemedicine Testbed in
Georgia. From there, I became the Clinical Director of the
program, managing 17 tele-consultation programs and was the
Army Principal Investigator of a home telehealth technology
development grant called the Electronic Housecall.
The notion of providing technology to patients in their
homes was powerful both in thought and in practice. The
changes I saw firsthand in patients’ lives were astounding,
and keep me motivated to this day. It is astounding to see
homebound, chronically ill, sick patients, who cost the
healthcare system a lot of money transformed into happy,
relatively active seniors with manageable chronic illness.
Home-based telehealth (a combination of BOTH technology AND
health care delivery) changes people’s lives, and we have the
testimonials and the data to show it. This is AN answer to the
issues of cost of care, access to care, patient empowerment
and many of the challenges of chronic illness.
Because I have a graduate degree in Healthcare
Administration, I am attuned to the business models of
healthcare delivery. There are fiscal imperatives to promote
and disseminate the use of home-telehealth delivered care to
offset rising chronic care and acute care costs. Ultimately,
the point of care should take place in patients’ living rooms
and kitchens, where the decisions are made that impact whether
people wind up in the hospital. Our view is that more
investment in IT at home will prevent acute care
costs.
Healthnet: What prompted you to start your own
business in telehealth?
Dr. Fairchild: Our business was formed because
of our interest in telenursing practice and our belief that
providers need to become aware of and promote the use of home
telehealth technology. In order for patients to benefit,
providers must understand and be fluent in the use of the
technology. I sometimes feel like a “tele-evangelist”,
spending my time promoting the vision and benefit of nursing’s
role in promotion of this life-changing technology. We must
inform our profession in order to provide care in this way.
The bottom line is, that WE nurses need to promote the
solutions to healthcare decision-makers in leadership roles.
That means, from a business AND clinical perspective.
In the “business” world of healthcare, success is
measured by dollars. The business of healthcare must be
combined with the clinical care part of healthcare. We at
iTelehealth Inc. felt that in order to successfully promote
the use of home telehealth-delivered care, we needed to form a
business entity to show that it could be both financially and
clinically viable. The Principals (owners) and Associates of
iTelehealth Inc. bring a variety of business, technical,
administrative and clinical skills together, with a view
toward pushing the use of home telehealth technology into the
everyday world. Because no one in telemedicine is yet making a
profit (telemedicine is still in the early adoption phase), it
is a challenge to both focus on the vision AND pay the
day-to-day costs of operating a live company with all its
associated expenses. But, we are passionate about what this
type of approach can do for patients, thus we are committed to
finding the business model that “fits” the emerging arena of
home telehealth.
In addition to my business activities, my doctoral
dissertation, The 2000 Telenursing Role Study, was a first
attempt to describe the practice of telehealth nurse in the
United States. Specifically, we now know: (1) how many
telehealth nurses exist, (811); (2) where these nurses are
practicing (all over the US – telenurses in 40 of 50 states
responded to the study); (3) the nature of these telehealth
nurses’ practice’ (4) what their day-to-day challenges are and
(5) who makes up their patient population. Nursing can now
build from this body of knowledge. Our vision is that
Telenursing will be practiced by nurses in ALL specialties,
and incorporated into schools of nursing. In doing so, the
opportunity to transform healthcare delivery AND nursing will
be realized.
Healthnet: Your company description states that
you are a multi-industry connector, what do you mean by
that.
Dr. Fairchild: Organizations must view
telehealth as a communications device AND an export tool. It
is now possible with telehealth, to export the skills of
nurses, doctors, nutritionists, therapists, and other allied
health professionals to anyone, anywhere, any time. This is
very powerful technology – but it is also disruptive. For an
organization to recognize the benefit of telehealth, and then
to commit to operationalize telehealth is two entirely
different animals.
The operationalization requires lots of reengineering,
business process redesign, training, mentoring, technical
support and financial/administrative commitment. Telehealth is
not a journey to be taken lightly by an organization –
sometimes it is simplistically described as “let’s buy some of
these boxes and plug them in”…nothing could be farther from
the reality, as it is never that easy.
A Multiple Industry Connector recognizes the components
that must be present for success in telehealth:
telecommunciations, education, telemedicine equipment,
licensure/training/credentialing, administration,
budget/finance and project management. Each of these
components draws from a completely different industry sector
of healthcare and technology. We see ourselves as the “glue”
that draws the pieces together to make a “fit” for an
organization that would like to use telehealth technology to
achieve its business and clinical goals. Rather than “build” a
telehealth application (which can take 2-6 years when learning
from “scratch”), we can facilitate the use of telehealth in an
organization and jump-start their ability to be actually USING
the technology by years.
Healthnet: What do you see as the future of
telehealth in the delivery of service?
Dr. Fairchild: I grew up watching the Jetson’s
cartoons, which fascinated me. Jane gets on her video screen
and orders up her groceries and talks to her friends. In my
vision of the future of healthcare delivery, Jane also
downloads her vital signs data to a nurse, and then receives a
video call, either routine or based on an abnormal parameter,
where the situation is addressed and taken care of BEFORE Jane
has to get so bad that she winds up in the Emergency Room or
hospital. I think consumers will drive the demand for this
type of service and technology. Our Internet and
telecommunications infrastructure (i.e. cable, wireless,
Internet in every home) in the U.S. is just now starting to
make this type of scenario available (but not yet widely
affordable, except for those patients who already have
documented high healthcare costs). In my vision of the future,
everyone has access via home telehealth to the level of care
that they need-the “point of care” changes to the living room,
NOT the bedside, where it’s too late to do anything about
healthcare costs – the cash register is “cha-chinging” already
once the patient has entered the acute healthcare system.
Healthnet: How do you see the role of the nurse
evolving in telehealth and how should faculty be preparing
future nurses to practice in telehealth roles?
Dr. Fairchild: I would like to think and hope
that nurses will be fascinated with and wholeheartedly embrace
Telenursing. Unfortunately, not all of nurses (just like not
all people in general) are comfortable with or supportive of
computers/technology. This seems rather ironic, since nurses
routinely use a great deal of technology in their clinical
practice – monitors, infusion pumps, etc…. I see the practice
of Telenursing as being the catalyst that can completely
reframe our profession and take nursing into the 21st century
as a highly respected, valued profession. It is not until
nurses unit and form a common vision that this will occur. We
at iTelehealth Inc. are trying to promote that
vision.
Faculty must demand a level of fluency with technology
for nursing students. Faculty THEMSELVES must be fluent with
technology in order to accomplish this. Communicating by
email, insisting on Powerpoint presentations, creating
assignments that use Internet search tools and other
strategies that embed the use of computer technology into the
daily schedule of nursing students is imperative. Openness to
change in nursing is also required – remember Nesbitt’s “High
Tech/High Touch”, all of this” technology “stuff” will only
serve to make the “care” part of nursing more valuable and
more in demand.
FITNE wishes to thank Dr. Fairchild for her time and
provocative insights. To contact Dr. Fairchild, email her at:
lschlacta@itelehealthinc.com
or visit the iTeleHealth Inc. website at: http://www.itelehealthinc.com/.
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